About Us

Victra is the leading exclusive premium retailer for Verizon, including being honored as Agent of the Year in 2016. We don’t just consider you as a customer – we strive to treat you as our “guest” when you join us in any of our 1,145 convenient locations. Our knowledgeable and dedicated store consultants and managers offer a full range of wireless devices including phones, tablets, mobile broadband, wearable technology, accessories and product insurance. Getting the best performance for this technology matters, and Verizon delivers. Once again, the nation’s most rigorous, independent study (RootMetrics®) has rated Verizon the #1 network in the United States. Verizon swept all six network categories for all of 2016 -- including reliability, data, speed, call, text and overall performance – an industry first since testing began.

Our Mission

Connecting technology to life in the most trustworthy, fun, and profitable way.

Our History

Victra was founded as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina. We were incorporated as ABC Phones of North Carolina, Inc. in 1999. Today, Victra is independently owned and operated in Raleigh, North Carolina. We currently employ over 5,500 people and serve our guests in 1,146 locations across 46 states. We are proud of our history and we are excited about the future.

Our Core Values

  • Integrity: We believe accountability and clarity are key.
  • Collaboration: We are a company of human connections.
  • Innovation: We have our eyes set on what is coming next.
  • Performance: We are driven by a culture of winning each day.
  • Celebration: We like to celebrate our successes.

Our Community Involvement

Victra has a commitment to our communities. We support many local and national initiatives to give back to our guests and the communities in which they live and work. Victra will continue to serve our communities and provide resources every year to grow our internal and external families.